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Shrimp Skewers and Sellout Songs: A Season on the Corporate Gig Circuit

ArohaMuzic
Shrimp Skewers and Sellout Songs: A Season on the Corporate Gig Circuit

Photo: Tajal Yusoff, CC BY-SA 4.0, via Wikimedia Commons

Somewhere between the second verse of an original song and the CEO's third request for "something we know," I watched a four-piece indie band from Columbus make the most honest money of their careers.

It was a Thursday night in December, in the lobby of a regional insurance company that had transformed its atrium into a winter wonderland complete with a rented fog machine. The band — let's call them Petey & the Late Fees, because that's basically their name — had been booked through a booking agency to play two 45-minute sets for a crowd of about 200 employees, most of whom were holding drink tickets and pretending they didn't have work in the morning.

They were getting paid $1,800. The shrimp skewers were free.

The Uncomfortable Math of December

Here's the thing nobody says out loud: a lot of the albums you love were at least partially paid for by people in lanyards. Ask any working musician in any American city what funds the van repairs, the studio time, the pressing plant deposit for the vinyl that maybe 400 people will buy, and the answer is usually the same constellation of corporate gigs — holiday parties, summer picnics, product launches, the annual sales kickoff where a regional manager requests Sweet Caroline like it's a human right.

The December I spent following Petey & the Late Fees, they played seven office parties in nineteen days. That's roughly $11,000. For context, their previous year of club gigs — the ones with the actual fans, the ones that felt like the point — netted them about $6,000 total, split four ways, with a healthy chunk eaten by gas and the one time their drummer's kick pedal snapped in Dayton.

"People think we're selling out," the bassist told me over post-gig diner pancakes. "But selling out implies someone's buying. Nobody at the label is offering us money. Pinnacle Financial Solutions, though? Pinnacle Financial Solutions has a budget line for entertainment."

Nobody Dances Until Somebody Dances

The first set is always the hardest. Corporate crowds arrive frozen — not hostile, just professionally neutral, like the music is a PowerPoint they're being asked to watch. The band opened with two originals, the same ones that kill at the basement shows, and watched 200 humans check their phones in perfect unison.

Then came the strategy every party band learns eventually: a cover. Not just any cover — a cover from the sweet spot of 35-to-55-year-old nostalgia. Fleetwood Mac. Whitney. Something everyone's body knows before their brain consents.

The room cracked open like an egg.

And here's what surprised me: once the crowd loosened up, they came back around to the originals — and the originals landed. Not like they would at a sold-out club, where the audience is leaning in on purpose. But a guy from accounting, three beer tickets deep, grabbed the guitarist by the shoulder and asked, genuinely, "Where can I stream that one?" The band's monthly Spotify listeners went up by, and I'm estimating generously, eleven people.

Eleven is eleven.

The One Unforgettable Story (Every Band Has One)

Ask any musician who's worked the holiday circuit and they will lean in, lower their voice, and tell you The Story. Every band has exactly one. It's a rule, like folklore.

The Late Fees' version involves a holiday party for a logistics company where the DJ booth double-booked, so the band and a dueling-piano act performed alternating songs for three hours, culminating in the entire sales team — led by the VP of Operations — doing a choreographed dance to their slowest, saddest original song, a breakup ballad about a dying houseplant. There is video. The video has been seen by the band only. It lives in a group chat now, traded like contraband.

"We play it the same way at every show," the singer said. "But in my head, every time, there's a warehouse full of people doing a flash mob to it."

Is It Selling Out? Who's Buying?

I went into this expecting to write a wry little piece about artistic compromise. Instead I came out thinking the corporate gig is one of the last honest transactions in music. Nobody pretends it's something it isn't. The company gets live music, the band gets paid — usually fairly, usually on time, which is more than most venues can say — and the fans get albums that exist because somebody's HR department needed entertainment for the December all-hands.

There's a version of music fandom that wants artists to suffer correctly, to be broke in photogenic ways. But the band playing "Mr. Brightside" for a credit union isn't a betrayal of indie music. It's the day job that makes the night job possible.

The shrimp skewers, for the record, were fine. A little cold. The check, unlike the shrimp, cleared immediately.

So this holiday season, when your office hires a band for the party, maybe pay attention during the originals. One of those songs might be the best thing you hear all month — and you'll have been there, drink ticket in hand, at the very moment someone's second album got funded.

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